I still have to keep calm for a couple of days, but then it will finally be time for the Dutch championships on the road in Montferland – a championships for the professionals of various WorldTour and Pro Continental teams. So it’s very important to come up with a good plan to compete with the best riders of the Netherlands.
More than just riding – that’s what cycling and BEAT are for me. Cycling has been my way of life for about 20 years now. It started as rehabilitation after a car accident and became much more than that.
Pioneer Dominique Curfs about his #RoadToBEAT
My name is Dominique Curfs. I am 25 years old and was born in Meerssen, where I run a women’s clothing store called ’t Boetiekske together with a girlfriend. After wanderings via Ulestraten, Tongeren (Belgium), Treignac (France) and Maastricht I ended up back in Meerssen after 20 years.
I’ll admit I’ve always predicted race outcomes. I’m not a classics specialist, though—way too chaotic, too many different riders, too dependent on who crashes and who doesn’t. It’s also hard to predict who is on form after just a few laps in the desert in the Middle East. No, I prefer the Grand Tours. A start list that counts for the next three weeks. Finding the right balance between the elegant climbers, the muscular sprinters and the tireless attackers is much more my style.
Since becoming time trial champion of my district, I haven’t stopped trying to improve my time trial capacities. The first part of my progression was built on my rides on the time trial bike, two or three times a week. Those training sessions weren’t always with a high physical effort; they were focused on getting and staying in the most aerodynamic position as long as possible (Remember? Head down and shoulders in). After the district championships, there were still two time trials on my program, one at Zeewolde and one at Woubrugge.
I can imagine even just the title will make quite a few people frown. Is it possible to create a defect-free bike? And does BEAT Cycling Club have the ambition – or should I say arrogance – to come up with one? Yes and no. Do we have the ambition? Yes, of course. Do we have the arrogance to claim we will never have riders alongside the road with a mechanical problem? Of course not.
Pioneer Dick Kooyman about his #RoadToBEAT
My name is Dick Kooyman. I am 53 years old and I live in Zevenhuizen in the province of South Holland. At 14, because my grandmother was crazy about cycling, I joined the RRC Feijenoord cycling club in Rotterdam. Unfortunately, I did not reach a very high level due to the lack of good guidance. When my oldest son and later my youngest son wanted to start riding, I stopped racing.
On Sunday evening, May 28, we arrived at the top of Alpe d’Huez. We chose to ride on Sunday so we would have three more days to prepare. A nice benefit is that our bodies have three days to get used to the air. This means more red blood cells and therefore more oxygen for Thursday!
Last Wednesday I won the district championships time trial with a minute’s lead over second place. It was an important milestone on the road to the national championships time trial with the pros. The aspects I focused on were warming up, aerodynamics, pacing and wattage.
In my previous post I tried to explain in what sense cycling can use a bit of a revolution, and in what sense it needs to get the basics right. Remember? I also promised to elaborate on the topic, so here goes…
Under the flag of BEAT Cycling Club, we – 12 Rotterdam students – will ride from Rotterdam to Rome this summer! It will be a challenging journey: in just two weeks we will ride more than 2,100 kilometers via the Belgian Ardennes, the French Alps and finally the east coast of Italy toward Rome. But first we will transform ourselves from a (relatively) untrained group of students into a powerful, well-oiled machine in the coming months.
Today I rode my first time trial of this season, the district championships time trial in Berkel and Rodenrijs (South Holland). This means my time trial period has arrived.
2 weeks ago I set a new benchmark on my #RoadToBEAT, with the second power test of the season at Energy Lab. The test was planned for that day because this day fell exactly at the end of my peak period, giving me the opportunity to map my progress in recent months.
Pioneer Lien Verhaegen about her #RoadToBEAT
The first time I came into contact with BEAT Cycling Club was at a fair in Rosmalen with my friend and his father. My friend was immediately sold by the BEAT Cycling Club story and convinced me later to support this project and become a pioneer.
Let me tell you a secret. In addition to a revolution, I am convinced that the sport of cycling also needs something else…
Curious to know what that is? Of course you are.
Mind you: first of all, I don’t doubt for a second that the revolution BEAT Cycling Club is about to bring into the sport is more than necessary. That is why we are going to great lengths to change the financial model behind the team. And to truly involve fans and partners. And to help change the way cycling is broadcast and promoted.
Pioneer Marcus Groeneveld about his #RoadToBEAT
My name is Marcus Groeneveld. I am 22 years old and a student at Erasmus University Rotterdam. I have completed my bachelor’s degree in business and psychology and am working on my master of business information management. In addition to cycling, I am an active hockey player and I work at StudentFlex, a student talent development agency.
The BEAT Ride: Giro d’Italia would be my third BEAT Ride. I survived the last BEAT Ride: Paris-Roubaix, in and around Breda, with many cobblestone “secteurs.” I was awaiting the next BEAT Ride with excitement. I had a presentiment this BEAT Ride would be a challenge for me because of the name of the ride: Giro…
Founders Geert Broekhuizen and Edwin Gulickx will take you further into the ambitions of BEAT Cycling Club. In this blog post, we would like to tell you about creating valuable partnerships.
The last race of my spring season is back on my mind. One more power test to go and I can start my (earned) rest period. During this period I will not touch a bike for four to five days, so I can physically and mentally recharge my batteries.
If I look back at the last few months, I have to smile. This because of the fitness I gained and the results I achieved. With five wins, seven podium places and two top-five classifications (in 18 races), I dare say my spring season was successful! Hopefully, the Energy Lab power test will also confirm this, giving me good insight into the progress I’ve made during the first part of the season.
To fill an entire kilometre alongside the parcours of a race with rows of enthusiastic BEAT members and other lovers of cycling: that was and is the goal of the BEAT Kilometre. And one day we will make it happen. Of that we are certain.
After all, we have all the necessary ingredients: first-class pro races in this part of the world, and an ever increasing love of the sport with a growing audience worldwide. Add to this the motivation and efforts of the BEAT team, and the first steps in the right direction have already been taken. We are confident we will succeed in due course.
My name is Alain Flaum, and I am 48 years old and live in Sarreguemines, in the far northeast of France, on the border with Germany, about 100 kilometers from the border with Belgium and Luxembourg.
I’m not really a cyclist because of a great lack of time. Nevertheless, I have unlimited admiration for cyclists. I think cycling is one of the most difficult sports, which demands much sacrifice from the riders.
When people ask me about the core values of BEAT Cycling Club, there are a few that stand out for me personally. One of them is accessibility.
“But Theo, isn’t that obvious? You’re in cycling. It’s one of the sports in which the athletes are the most accessible of all.” I can almost hear you say this out loud. And you’re right. It is.
Last Tuesday we held the sixth Club Meetup since the launch of BEAT Cycling Club in November. The scene of action was CityLab BrainZ in Zwolle, the Netherlands, where BEAT intentionally hosted another event close to where many pioneers are located.
As a specialist in the rental and transport of bikes such as mountain bikes and race bikes, I like to get in touch with people and groups with the same interest: riding our bikes (together). When Bobbie asked me if I was interested in the story and the philosophy of BEAT Cycling Club, I was sold! I was and still am very enthusiastic about the revolutionary idea of creating a club with a pro team. That’s why I decided to become a pioneer and help build the club.
In the coming weeks, founders Geert Broekhuizen and Edwin Gulickx will further explain the goals of BEAT Cycling Club. Why does the sport of cycling need such a club? What are our goals? What is the added value for you as a cyclist or a fan? But important issues such as the financial and legal structure will also be dealt with. In this blog post, we will provide some more explanation about the financial structure of BEAT Cycling Club.
We have our own BEAT reporter during the world championships in Hong Kong this week. Cosmas is a BEAT pioneer who lives in Hong Kong. He will be following Theo Bos during the event and will share special behind-the-scenes content on our social media channels, so you won’t miss any of the action during our clubmate’s battle for gold.
Since the very beginning of BEAT Cycling Club, we have established the habit of organizing meetups with our pioneers. These meetups have all been inspiring and energizing – I can tell you that!
I particularly remember the one we did in Utrecht, the Netherlands, on February 14. More than 30 people took the time to come from near and (very) far to spend their Valentine’s evening with us rather than with…well, someone else. Now, how cool is that?
Saturday morning, our alarm clock in Antwerp is set for five thirty. Finally, time to leave my ‘rough’ hotel bed. Despite the early time, I was awake before my alarm clock. Sleeping in a strange bed and the prospect of a challenging cyclo usually means a restless night for me… But I can’t complain as ‘Flanders’ Best’ is waiting for me.
At the BEAT’s last Club Meetup about the professional team, I ended up in the group led by Piotr Havik. Our goal was to describe the ideal BEAT rider. In short it came down to: a clean, assertive, young and talented rider with a pleasant personality and who preferably also wins some races.
Saturday, April 1, the day before the Ronde van Vlaanderen, I will try – along with 15,999 other cyclists from 59 different countries – to follow in the footsteps of Tom Boonen, Fabian Cancellara and Peter Sagan. My name is Herman van Tilburg. I am 37 years old and the father of two children. I work as a communications specialist and teacher in Amsterdam, and cycling is my passion. In addition to riding, I like to watch races and philosophize with other cycling maniacs.
Theo Bos is BEAT Cycling Clubs’s top level member. He still has many goals as a track cyclist. In this blog Theo will keep his club mates up to date.
The qualification races for the World Championships were, of course, a big success. I knew I was in shape, but I hadn’t expected to win every discipline I competed in. And in doing so, I made history: these were the first victories for BEAT Cycling Club. It gave the weekend an extra special touch: for the club, but also for me as an ambassador.
Pioneer Brenda Ebben on her #RoadToBEAT
I’m Brenda Ebben. I’m 41 years old and I love sports, especially cycling, skating and soccer, but really all the sports the Dutch are good at. I’m not a fanatical athlete. I like to ride my bike, but I can only dream of reaching the speed real cyclists achieve during a “slow stage” of a race. I was born with a heart defect, so participating in sports has never been a real option for me. That’s why I enjoy watching athletes when they are engaged in their sport, but I also enjoy the stories behind them, what they should do and what their motives are.
Today’s race was like a home race for me! Home race? Yes, indeed – my girlfriend, Femke, lives about 10km from the start and I know the course like the back of my hand. With a lot of motivation – and, frankly, better legs than yesterday – I stood at the start of the race.
I started with slightly tired legs at Erpe-Mere, a race on the last weekend before the Boucle de l’Artois. Last Thursday I finished a serious sprint-training block, so that gave me some muscular tension in the legs.
Tuesday 21th of March, spring is in the air!
This is really the perfect moment for BEAT to host the very first Club Meetup in Belgium. We could not have found a better moment…
In my career, I have worked in and met with many pro teams. The thing is, it’s not necessarily about the sheer numbers. “More” or “bigger” is not always better. Of course, you need a minimum budget and a minimum number of quality riders. Every rider needs enough bikes, wheel sets, tires… You need staff, transport, equipment, food… But the real challenge is making the numbers work for you.
National coach René Wolff has selected BEAT Cycling Club member Theo Bos for the Dutch team that will compete at the UCI track cycling world championships in Hong Kong from April 12 to 16.
My love for cycling started in the spring of 2013. I’d been playing basketball since I was 6 years old, but in the last years of my career I started struggling with my knee, my ankle, ... whatever you could think of. Actually, every joint in my body that could suffer from jumping was pretty damaged. After another injury I decided to stop. Although I had owned a racing bike for many years, this time it was going to get real. I had to use it, so I pushed myself to get on this dusty bike to stay in shape.
In the coming weeks, founders Geert Broekhuizen and Edwin Gulickx will further explain the ambitions of BEAT Cycling Club. Why does the sport of cycling need a club like this? What are our ambitions? What is the added value for you as a cyclist or fan? We’ll start by looking back briefly and then give you a preview of what’s to come.
The Dutch and international track cycling elite, including Olympic champion Callum Skinner and TEAM NL, met in Alkmaar this past weekend. During this international sprint and keirin tournament Theo Bos proved he’s on the right track for the World Championships in Hong Kong. With one more month to go the BEAT Cycling Club team member won all disciplines: sprint, keirin and the team sprint.
Saturday, March 11, 2017, will be a date to remember in BEAT Cycling Club history. On this day, Theo Bos won the first professional race for the club.
We are regularly asked by pioneers and fans how we see the team’s setup, evolution and size – what the facts and figures behind the team are going to be – and who is going to be part of it.
These are all excellent questions, which we will gladly try to answer. Obviously, we will keep you updated on any important (or maybe even not-so-important) news. But to start with, I’ll try to lay out the general plan and ambitions for our pro team.
Pioneer David Vlieghe about his #RoadToBEAT
“It’s hard for an outsider to gain insight into the closed world of cycling, so BEAT Cycling Club is a gift from heaven.”
I’m David Vlieghe. I’m 22 years old and I live near the Belgian coast. For 10 years I’ve been crazy about cycling. I inherited the disease from my grandfather. In the place where I live, De Haan, my grandfather founded the first cycling club – one of those teams where the riders look forward to the post-ride bar visit more than the ride itself. As president, he was responsible for a lot of things, including the design of the cycling jerseys! Unfortunately, I was born too late to know my grandfather during that time.
Today I experienced my first “setback” on my Road to BEAT: I was not allowed to start in Wanzeel Koerse (Elite Individual). I was really looking forward to this race. It was a course that fits my characteristics as a rider, I had some luck with the “bad weather,” and the field of participants was strong, with a lot of pro riders. All the BEAT pioneers would have been able to follow me “live” via the BEAT Cycling Club Instagram.
Last Saturday the Dutch spring season started with the first classic of the year, the “Ster van Zwolle.” This race would be my first measurement, on Dutch ground, to see how I’m doing on my #RoadToBEAT (i.e., my effort to earn a pro contract with BEAT). I had a lot of confidence that I would ride a good race because of my good winter, where my “Road” already started. My goal was to ride for the podium; however, it became a very “boring” race because of the changes to the route and less wind than expected.
Theo Bos is BEAT Cycling Club’s top level ambassador. He still has many goals as a track cyclist. In this blog Theo will keep everyone up to date about his #RoadToBEAT to the World Championships track cycling in Hongkong.
Today it’s going to happen…
Today is THE day
Today it’s Saturday March 4th…
Today we’re finally going to ride the BEAT Ride: Strade Bianche!
It was still raining in Belgium as we got on the BEAT bus towards Amersfoort, but my gut feeling told me this trip was going to be worth it!
Before starting the season, it was time do undergo a stress test at Engery Lab. What are my current stats and what should I be focusing on during the next weeks? These results will help me on my #RoadtoBEAT.
The start of the season is very soon now. Looking back at the past winter, I can conclude I had a successful time. But, frankly speaking, my winter didn’t get off to a good start. I was still looking for a new team towards to end of September and I felt a lot of stress. Then I fell ill in October and I couldn’t end the season the way I wanted. I remained ill for a long time, as my search for a new team continued.
Show us how much you know about cycling during BEAT’s Classics Competition and win a spot on our scouting panel. Choose your ideal team members for the Classics and earn points during every race. The competitor with the most points in the final standings is invited to join us in scouting BEAT’s pro team cyclists for next year’s Classics.
“The race is on!” With that message, the peloton of pioneers broke up into groups to think about what the BEAT Cycling Club pro team should look like in 2018. This theme was reflected in the cycling atmosphere during the Club Meetup at the offices of our development partner Jonge Honden in Utrecht. Pioneers signed the start list upon entry, like true cyclists, and appeared in front of the camera for a short interview beforehand.
We are often asked how we will go about starting the pro team. Theo Maucher, one of the founders of BEAT who has a wealth of experience in professional cycling, will address these issues in his blog series. Today we would like to explain the procedure of engaging staff.
Do you think you are fast enough to challenge the former world champion over his distance, the kilometer? Then tell us why you should be one of the lucky ones to get on the bike and try to #BEATtheBos.
Pioneer Andreas Bicek about his #RoadToBEAT
BEAT Cycling Club is supported by enthusiastic pioneers from around the world. Andreas Bicek from Rutesheim, Germany, is one of these pioneers. In this blog post he shares his enthusiasm about BEAT and his passion for cycling.
“Cloudy with a chance of rain in the morning, but gradually the sun will come out and it will be a beautiful day” sounds on the radio. Full of energy, I’m driving the BEAT van to Eindhoven. Today is another big milestone in the young history of BEAT Cycling Club: the very first BEAT ride is about to become a reality.
It must have been sometime in the eighties. The annual “kermesse” race in my hometown had just that little something extra that year. There was an Australian rider participating. And they said he was going to become one of the best!
Former world champion wants to achieve his track ambitions and create a legacy.
Theo Bos has joined BEAT Cycling Club as a member and ambassador. Bos and BEAT are working together toward a common future with the goal of creating a professional track team from a club structure.
Pioneer Bert Jansen about his #RoadToBEAT
After living the Netherlands, where bikes were our main mode of transportation, we decided eight years ago to embark on a great adventure and move to Sydney, Australia. Having religiously watched too much cycling on TV since the time of LeMond, Fignon and Delgado, I now decided to start road racing myself.
I was recently reminded of a story about Pim Kiderlen, which I found in a cycling literature compilation. After some research on the Internet, I discovered that it was a story written for De Kampioen in December 1885. So the story bridged a period of 132 years, a period in which Kiderlen and his performance have not been forgotten. For me, this is the heart of cycling: it gives us stories that are still worth retelling even after such a long time.
The comments ranged from “Cool concept!” and “Tell me more!” to a clear “Where do I sign to become a member?”
At the Velofollies international cycling fair in Kortrijk, Belgium, last weekend, the response to the BEAT Cycling Club project was overwhelming. A lot of Belgians seem to be taking a big liking to the club concept we offer.
Last November we launched the #RoadToBEAT in the Netherlands. The road to the first professional cycling team based on a club structure now brings BEAT Cycling Club to Belgium. During Velofollies, Belgium will discover BEAT and the #RoadToBEAT for the first time.
BEAT Cycling Club is an international cycling club. And a cycling club needs a clubhouse. The online clubhouse is one of the features that the club’s online platform will offer in the future, so we wanted to request the input of the pioneers during our January Club Meetup.
Like many cycling fans, I used to daydream about becoming a professional cyclist. Unfortunately, I was not able to make this dream a reality, but my passion for the sport remains.
Besides being active in my local club, I have tried for years to connect with professional cycling. In general, this works fairly well, but a specific connection with a team is almost impossible. Access and longevity are always missing.
Friday the 13th, the day of bad luck. The weather forecast isn’t looking that good for today, which makes riding on this “unlucky” day even more challenging. We’ve put together 13 tips to help you stay safe and comfortable on this day of bad luck (and any other day).
Pioneer Florian Noordman about his #RoadToBEAT
This morning I drove by a historic place in cycling history: the place where Eddy Merckx, Hennie Kuiper, Tom Boonen and Fabian Cancellara raised their hands to celebrate victory in the Tour of Flanders. Not only them, but every year thousands of cyclists ride their own Tour of Flanders, following the professionals, just like I do. Today the finish of the Tour of Flanders is in Oudenaarde, but passing this historic location reminded me of the emotion and the passion that cycling brings to a lot of people who love this sport.
I can look back at the 19th edition of Egmond-Pier-Egmond with satisfaction. I managed to fight for the podium and finally achieved my goal of finishing in the top five. In total there were 3,700 participants, of which 331 were competitive cyclists.
First of all, best wishes to all of you for a healthy, successful and happy new year!
I enjoyed the holidays. The weather was great in Belgium and the Netherlands, so I completed a few good training sessions. And in the evenings I enjoyed the company of family and friends, of course.
Finally I am able to work full-time on BEAT Cycling Club! This project drew my attention with the first press release from Rebel Group in the spring of 2016. BEAT was also my absolute favorite on the list of potential places to do my graduation internship for my degree in sports marketing. Why? Because I want to be involved and make a significant contribution when we change the world of cycling.
First of all, I would like to take this opportunity to wish everyone a healthy, happy and successful 2017. It is going to be an exciting year for BEAT Cycling Club and we are really looking forward to it.
2016 was a very special year, in which we decided to roll up our sleeves to see if we can unlock the untapped value in cycling. We have started building a radical new club structure in cycling that will offer new experiences and opportunities for cycling fans, cyclists and companies.
Pioneer sponsor Lars van Veen on his #RoadToBEAT
The group of pioneers is growing daily, but what kind of people are our pioneers and what are their personal #RoadToBEAT stories? To answer these questions, we are going to highlight our pioneers through our blog. Today we introduce you to Lars van Veen, an 18-year-old HAVO 5 student who has a lot of passion for cycling and music.
During my ride through the landscapes of Limburg last weekend, my thoughts drifted away to my first year with BEAT. While fighting the elements on my bike, alongside familiar and new faces, I came to the conclusion that you can compare my #RoadToBEAT to a challenging bike ride. You start planning a ride together, and you choose a route. You set out with a lot of motivation, but you are also a little bit nervous – the things you will meet on the road are unknown, but the main goal is to finish all together. And once you arrive at the finish line, you are already planning your next cycling adventure.
The business model of cycling can make riders’ efforts come to nothing. The teams’ dependence on sponsors combined with the limited engagement of cycling fans creates great insecurity in the life of a pro rider. This I have experienced firsthand. That’s why I’m joining the #RoadToBEAT as an ambassador. The ultimate goal: a professional cycling team based on a club structure.
The season has started and I’ve participated in my first race in the BEAT jersey during the European championship at Scheveningen. The winter races will lay the foundation for the rest of the season, and this season is going to be very important because I want to grow as a rider and earn my place in BEAT’s future professional team in 2018.
It’s good to know each other in the club. That’s why I’d like to briefly introduce myself. Next year I will wear the colors of BEAT Cycling Club, with the goal of becoming part of the professional peloton in 2018. Now I will explain how I become a member of BEAT Cycling Club.
After a successful first brainstorm session a few weeks ago, it was already time for the second session yesterday. The topic of the evening: the integration of existing clubs into the BEAT model.
As the first international cycling club, we need to promote our name around the world. Beginning in 2018 we will do this when we make our debut in professional cycling, but until then we need to find other creative ways.
BEAT Cycling Club has engaged 22-year-old cycling talent Piotr Havik as a cycling ambassador. BEAT will support Havik during the #RoadToBEAT, allowing the club to gain insight into talent development while helping Havik grow and reach his full potential in a professional and sustainable manner. In this way, BEAT will begin to lay the foundation for sustainable rider development within BEAT Cycling Club.
We are often asked how we will go about starting the pro team. Theo Maucher, one of the founders of BEAT who has a wealth of experience in professional cycling, will address these issues in his blog series. Today we begin to explain the procedure of engaging riders.
We can add a new BEAT milestone: the first brainstorm session with our pioneers took place in Rotterdam yesterday! The goal of the evening: to explain the story of BEAT and gather ideas for BEAT Cycling Club.
BEAT Cycling Club aims to be as transparent as possible. Today we are starting a new blog series called Beyond. Beyond will take you on a journey behind the scenes as we address three subjects:
The last few days have been wonderful, with an incredible response. We’ve heard from enthusiasts with great ideas, received press inquiries and job applications, and been contacted by interested companies that want to know more. But obviously there are a lot of questions.
Today, the journey on the #RoadToBEAT has begun at the Cycling Passion festival in the Netherlands. The #RoadToBEAT is the journey toward the first international cycling club with a pro team: BEAT Cycling Club. You as a cyclist or cycling fan can participate and experience the sport of cycling at the highest level.
Two days after the photo shoot it is time for Piotr Havik to shine again. This time on video. The video is shot in the countryside as he rides his bike followed by the cameraman. The result is a video full of action and emotions.
We are now in possession of a beautiful BEAT bike and helmet, so it is time for Piotr Havik to shine! It is October 31, the sun is shining and we meet with Wouter Roosenboom, a professional cycling photographer, for a photo shoot at the Oesterdam in the Netherlands.
With the growing amount of work, we very much needed an addition to the team. So, we are welcoming our first intern, Herman ten Kate! He will support the team with his practical skills and knowledge. Herman will also conduct research to study the development of the cycling club and member growth. Happy to have you aboard, Herman!
There is still one thing missing on the website: good images of the BEAT bike and helmet. We meet with Hugo, who is the owner of Reclamebeesten and very passionate about promotional materials and corporate design.
Today is an exciting day! At nine o’clock in the morning we are at TDE (Sports Marketing & Technology) to discuss the first ideas for the BEAT website. TDE presents the first plans for the website, and their motto is “A revolutionary concept deserves a revolutionary website.” We could not agree more.
Over the course of 2016, we have found out that a well-known adage also applies to us. Developing a revolutionary new idea is 20% inspiration and 80% perspiration. We really have to work hard to give actual meaning to the vision we presented in April.
The BEAT project is starting to get more serious, which means that we have to make some decisions about the logo and design. What does BEAT Cycling Club stand for, and what kind of logo would fit with that? A simple job, right? Well, think again.
Today we are at the UCI headquarters in Switzerland for a meeting with Brian Cookson, the president of the UCI. We are very excited as we enter the building, realizing that we are embarking on a fantastic adventure. What a day!
Today we had a brainstorm session with several interested people from different backgrounds at our Rebel office in Antwerp. All the participants were enthusiastic and wanted to contribute to the future of cycling. It was an active session with great meetings, inspiring many ideas and much useful feedback.
The week after the launch of our idea was both hectic and memorable. The reactions made us very hopeful about what would come in the future. But it was also a week in which we concluded that there was still some homework for us to do.
Today we launch a rebel plan that aims to change the sport of cycling. It has been clear for quite some time that the professional sport of cycling needs to change. The popular sport must be organized differently to continue to live and thrive in the future. Today we are presenting our ideas to the press and cycling fans.