Overwhelming response

BEAT Cycling Club

The week after the launch of our idea was both hectic and memorable. The reactions made us very hopeful about what would come in the future. But it was also a week in which we concluded that there was still some homework for us to do.

Our story was published in newspapers such as De Telegraaf and Het Nieuwsblad, and online articles were posted on the Marketing Tribune, Cycling Online, Wielerflits, Procycling and Cycling Tips websites. Many tweets were sent into the world, and the launch video was viewed over 4,000 times. Rebel Group’s website saw a peak in its visitors on March 23, 2016.

It was immediately clear that we had struck a chord. Enthusiastic fans approached us as a result of all the publicity. Many people said it was a fantastic idea, but we also heard that the actual procedure wasn’t very clear yet. We agree, and we acknowledge that we really need to think about this extensively to make it more concrete. Fortunately, it is clear that our idea has potential, which motivates us to take the next steps and roll up our sleeves to revolutionize the cycling world.