What about the logo?

BEAT Cycling Club

The BEAT project is starting to get more serious, which means that we have to make some decisions about the logo and design. What does BEAT Cycling Club stand for, and what kind of logo would fit with that? A simple job, right? Well, think again.

Since the beginning of BEAT, we have been using a “working logo” to go with our plans. But because we are getting more and more serious, it is time for something real. After some brainstorming we select two options: industrial or retro. Both styles are unique in their own way. To see which option is best, we compare the logos on a phone screen to see which one feels most right.

After many meetings, and emails back and forth, we still cannot decide which one would be the right one. We plan to make our final decision on August 30. After a heated discussion, we are still not sure which logo would best fit the BEAT corporate identity. And the longer we stare at the logos, the harder it gets… Then, all of a sudden, we all look at our current “working logo.” Why would we change something that already feels good? Indeed, our current logo fits BEAT perfectly. And that is when we finally reach unanimity…

This is the logo we love and wear with pride…

This logo represents a revolution…

This logo was and is BEAT…