Meet the project team

Many hands support the #RoadToBEAT, from the people who provide ideas and advice to the pioneers who play a special role in the success of BEAT Cycling Club. This is how it should be: the club is all of us. The team that guides the activities is below. We would like to meet you in the weeks and months ahead.

Edwin Gulickx

I have been a passionate cyclist since my childhood. My dream is to permanently change the professional cycling scene together with other cycling enthusiasts. Together we will create a revolutionary club that will participate in the Tour de France. As a financial economist at Rebel I have an especially strong understanding of strategic, managerial and financial issues – knowledge that I would like to use to make BEAT Cycling Club successful.

Geert Broekhuizen

As a marketing and communications manager for several teams in recent years, I learned about the cycling world from the inside. Professional cycling teams’ continuity currently depends entirely on main sponsors, and for the further development of the sport this must change. I would like to contribute together with other enthusiasts to the revolution and organize a team in a different way: creating a club with its own identity and involvement of members, and allowing cyclists, cycling fans and the business world to experience cycling at the highest level from within.

Herman ten Kate

I’ve been quite active in cycling in recent years – as a rider, but especially in the coordination and organization of races, and particularly in making races accessible. My goal was always to make sure riders of all levels could become better or enjoy the sport more. I’m continuing to pursue that goal at BEAT Cycling Club. The club structure of BEAT is, in my opinion, the best way to help professional cycling and also to allow all members and partners to get the most out of the sport. 

Jasmin Janssens

“RebelGroup & Cycling”: that was the subject of the first email in which I read the words “BEAT Cycling Club.” I am very passionate about cycling, so I was immediately sure that I wanted to support this promising initiative. Geert Broekhuizen’s enthusiasm was extremely contagious and motivated me to be a part of the start of this ambitious project. The feeling that I can really help move the sport of cycling forward drives me to put BEAT Cycling Club on the map. And, of course, I dream of being the figurehead of BEAT for all women on bikes.

Roy van Damme

Since my childhood I’ve been a cycling fan, watching all the classics and Tours on television. After my first introduction to BEAT, I was sold. What an amazing concept to change the sport into a sustainable structure. I want to make a big success of BEAT Cycling Club and will use my experience with major sporting events to do so. Let’s change the world of cycling together with a big and engaged community.

Sam Vinck

My ambition has always been to make a difference in professional cycling – not only to play a supporting role but also to help the sport really change. With BEAT Cycling Club I can fulfill my ambition. With the new club model, commitment and long-term vision, we are creating an offering for cyclists, fans and businesses. With my knowledge and experience in the hospitality world (hotel management), I can direct my energy toward developing this. Together with the team we are working hard every day to change cycling for good.

Theo Maucher

Working for professional teams, federations and clubs I saw the structural flaws in cycling from different sides. Together with Geert Broekhuizen, I recognized already years ago the need for a change in cycling. After many discussions we are now ready to put our idea on the #RoadToBeat. BEAT Cycling Club will provide evidence for a sustainable future for cycling by combining professional cycling and cycling for all, pros and enthusiasts, men and women, road and off-road. BEAT Cycling Club: the home for inspired people who ride bikes and follow professional cycling.

Dries Van den Broeck

BEAT Cycling Club is a very good fit for me as I am a passionate mountain biker and cyclist. I am enthusiastically using the expertise and knowledge I gained at RebelGroup to make a success out of BEAT Cycling Club by guaranteeing financial viability and stability. We are very driven, that is for sure. To be really involved with a professional cycling team has been a dream since my youth. It’s amazing to be able to think about revolutionizing the business model behind this cycling club. Additionally, it is interesting to think about the details and services of BEAT Cycling Club, and eventually to contribute to satisfying the wishes of the club members.



Many hands support the #RoadToBEAT. Besides the members and the project team, we have our ambassadors. The ambassadors help us spread the BEAT message. Get to know the BEAT ambassadors. 

Theo Bos

I believe in the club model of BEAT, and I look forward to making my contribution to this international club, where cyclists and fans can enjoy the sport at the highest level. Personally, I will focus on track cycling again for the next few years. I have the ambition to compete for medals. I would also like to take responsibility to help improve the continuity of track cycling and bring the sport to a higher level via a professional track team. I believe BEAT is the right club with which to realize these goals. I think we can complement each other very well and lay the foundation in the coming period for a good professional sports environment in which I can use my knowledge and expertise.

In the next few months I’m going to prepare for the world championships in Hong Kong. I want to prepare for the kilometer, where I intend to compete for a medal.

Piotr Havik

I’m very glad to get the chance at BEAT to represent the future club colors in individual races in Belgium and the Netherlands. I have consciously chosen to ride for BEAT because I see a future in BEAT, on both the sporting and the social sides, and I believe in the club model for the sport of cycling. My ambition is to ride the spring classics in the future BEAT pro team.

Bobbie Traksel

When I was 5 years old, I started riding BMX and soon switched to the bike with the curved handlebars. Eventually, I quit pro cycling in 2014. During my 14 years as a professional cyclist, I collected some nice victories. Unfortunately, I also discovered how vulnerable professional cycling is, due in part to the sport’s well-known problems. After my career I set two goals for myself: to try by my commitment to make cycling more (financially) sustainable and to try to get as many people as possible enthusiastic about cycling and get them on a bike (which kind doesn’t matter to me). In BEAT Cycling Club I can combine both goals. And hopefully this will give my children the opportunity to experience a better future in cycling.